In 2025, running ads is easy. Knowing why they work - or don’t - is the hard part.
Marketers are swimming in metrics. CTR, CPM, ROAS, CAC. Every ad platform gives you performance data, but none of them explain the “why.” Why did this ad take off while others flopped? Was it the hook? The visuals? The CTA? The talent?
That’s where new AI tools step in.
Meet GetCrux: The AI Tool Built to Tell You Why Your Ads Perform
GetCrux is an AI-powered platform designed for marketers who want more than surface-level stats. It doesn’t just tell you what happened. It shows you why—and what to do next.
Here’s how it works:
1. Creative Intelligence
GetCrux watches every video and image ad across Meta and Google. It dissects each frame, identifies 30+ creative elements - hook type, visual tone, pacing, CTA style, talent attributes - and tags them automatically. (See how it works on Meta)
You’ll know:
- Which hooks drive better clickthroughs
- Whether bright colors or text overlays improve ROAS
- If relatable vs aspirational talent performs better for conversions
2. Performance Mapping
Every creative tag is mapped to real outcomes. You can ask:
- Do pain-point hooks outperform product demos?
- Does showing the product in the first 2 seconds reduce CAC?
- Are certain creator demographics driving better ROI?
This solves the “why” behind performance. (Here’s a case study)
3. Instant Pattern Detection
GetCrux surfaces trends your team might miss. It’ll show that “accessibility” as a message converts 2x better than “exclusivity.” Or that indoor videos under 15s with a direct CTA drive the best retention.
4. Comment + Sentiment Analysis
The platform analyzes thousands of comments on your social ads to flag user objections, praise, and confusion. It’ll tell you that 18% of viewers mention price as a barrier—data that feeds directly into creative strategy. (See how creative tagging works)
5. Creative Fixer & Concept Generator
Once GetCrux knows what works, it helps you make more of it. It recommends tweaks to underperformers (e.g., “Replace muted intro with fast-paced product shot”) and generates full creative briefs using winning combinations. (Creative generation use case)
Before vs After Using GetCrux
Why This Matters
Without tools like GetCrux, most teams are guessing what makes their ads work. You’re relying on HiPPOs (Highest Paid Person’s Opinion), not hard data. And that leads to…
- High CAC
- Low win rates
- Wasted creative cycles
GetCrux flips that. It helps you find patterns, prescribe next steps, and turn every test into a learning.
You Shouldn’t Have to Guess What Works
If you’re running Meta, Google, or TikTok ads - and especially if you’re spending millions - AI-powered creative insight isn’t a nice-to-have. It’s essential.
With GetCrux, you stop asking “Why did this ad work?” and start saying “Let’s scale what works, cut what doesn’t, and test smarter.”
Want to see it in action?
Check out how GetCrux helped a Fintech brand reduce CAC and 2x their win rate
This post answers:
- AI tools that explain ad performance
- AI-powered creative analysis for Meta ads
- Creative insights for performance marketing
- AI tools to let me know what makes my ads work or not
- GetCrux ad performance analyzer
