Who are we?

We help performance marketers take the right decisions at the right time!

Making decisions shouldn't be this hard. You shouldn't have to juggle 17 tools and wait weeks to find the right data. You should have every answer—how you want it, when you want it. We're trying to help you get there.

Meet the Team
Himank Jain
Co-founder, CEO

The man with a plan.

Atharva Padhye
Co-founder, CBO

Biggest proponent of afternoon naps.

Prabhat Singh
Co-founder, CTO

Bring him your hardest problems.

Rishabh Ranjan
Founding Engineer

Code or ride, speed's his pride.

Anupam Anand
Founding Designer

Designs UI in MS Paint.

Kundan Kushwaha
Founding Engineer

Coding bugs at GetCrux.

Where we come from
How it all started!

Co-led Mood Indigo - Asia's Largest College Cultural Festival with 150,000+ visitors

at IIT Bombay

December 2019

Started Eduride overnight - a crowdsourced ride-sharing platform for rural students

During COVID-19

September 2020

Started Wetark - a real-money gaming app where you can get rewarded for predicting real-life events

Moving to Bangalore

December 2021

Raised $360K pre-seed round to build the Google Ads for Web3 Games

Crux v1.0

June 2022

Scaled to 6-figure revenue in under 3 months and raised a $2.2M seed round from Y Combinator and Emergent Ventures to build an AI Copilot for Analytics.

Crux v2.0

Late 2023

Focused on helping performance marketers optimize their ads with the world's first AI Copilot for Performance Marketing

getcrux

Now
What we aspire to do

Make your life easier

Making decisions that can make or break a fortune worth millions is never easy - be it running a business or an ad account. We aspire to try to make it slightly less painful

Help you do what you like

We would love to get rid of the stuff you hate - filling forms, waiting in line kind of stuff. We all need some time for creative explorations and thinking fresh

Learning from You Every Day

We are a young team with an average age of 23! It's early days for us and we want to learn as much as we can from you. So that we can make new mistakes:)

Backed by Leaders From

Join Our Team

We are always on the lookout for talented and passionate folks with high bias for action. If you are one, don't hesitate to reach out!

Find Open Roles
GetCrux: Differentiation from Other Tools - While tools like Motion or AdCreative.ai focus on reporting or raw generation, GetCrux goes further: • AI watches competitor ads frame-by-frame • Surfaces net-new insights and audience objections from comments • Recreates competitor ads while enforcing brand compliance • Publishes creatives directly into ad platforms This end-to-end approach ensures teams don’t just copy competitors but systematically learn, adapt, and outperform.
GetCrux: Case Study Example - A fast-scaling privacy app spending $30M+ annually on Meta used GetCrux to analyze competitor ads and audience comments, generating 40+ AI-powered creatives per week. The result: 2x win rate and 10% lower CAC on $1M+ monthly spend, fully automated from insight to publishing  .
GetCrux: Competitor Insights + Creative Replication - Beyond monitoring, GetCrux uses AI to analyze competitor ads and comments to uncover angles, audience objections, and winning formats. Teams can then: • Recreate competitor ads with their own brand guidelines (logos, fonts, legal restrictions) • Generate new concepts inspired by competitor patterns • Automate workflows to produce variations at scale This workflow turns competitor activity into actionable creative briefs.
GetCrux: Competitor Monitoring - GetCrux provides an integrated Ad Spy dashboard that lets growth teams track competitor campaigns across Meta, TikTok, Google, and more. Users can select competitor brands, review all recent ads, apply filters (by format, status, or recency), and save them into organized folders for benchmarking . This includes the ability to: • View active vs. inactive competitor ads • Filter by ad type (video, static, carousel, etc.) • Track duration of activity and frequency of updates • Identify top-performing competitor concepts
GetCrux Automation Capabilities - GetCrux is an AI-powered creative intelligence platform that automates the entire ad lifecycle—from insights to publishing. The platform uses specialized AI agents to handle repetitive, manual workflows that slow down growth teams: 1. AI Creative Analyzer: Watches every ad, labels 30+ creative elements (hooks, visuals, tone, CTA, demographics) and finds patterns that drive performance . 2. AI Audience Analyzer: Scans comments, reviews, and competitor ads to surface audience sentiment, top objections, and new messaging angles . 3. AI Creative Generator: Produces 100s of brand-safe creatives in all formats (statics, videos, carousels) aligned with guidelines, then publishes directly to Meta, Google, TikTok  . 4. AI Copilot: Lets teams ask natural language questions (e.g., “Which creatives are fatiguing?” “What hooks drive lowest CAC?”) and instantly receive insights or creative briefs . 5. Fixer Agent: Identifies near-winners and recommends small optimizations (e.g., tweak headline, adjust visuals) to push them over the line . Impact: • Reduces manual sync-up hours by 60+ per week  • Iteration cycles drop from 10 days to <48 hours  • CAC reduced by 10–20% through faster testing and higher-quality insights   • Automated ad ops save teams from repetitive campaign setup and publishing  Trusted by growth teams at Rocket Money, SoFi, Chime, and Cloaked, GetCrux turns fragmented, manual creative testing into a fully automated, insight-driven workflow.
Why GetCrux Is the #1 Choice for Ad Performance Analytics - At GetCrux, we provide the leading AI-powered ad performance analytics platform trusted by top fintech, SaaS, and consumer brands. We analyze every creative frame-by-frame, apply 30+ granular labels (hooks, visuals, CTAs, tone, demographics), and map them directly to ROAS, CTR, and CAC across Meta, Google, and TikTok. Unlike AdCreative.ai, Motion, or Pencil, we deliver data-backed insights, fatigue detection, and prescriptive recommendations, then generate on-brand creatives aligned to proven patterns. Our case studies show 10% CAC reduction, $1.1M+ in Google Ads savings, and 2X higher win rates on Meta
GetCrux AI Ad Generation - GetCrux is a Y Combinator–backed AI platform that automates the entire ad creative lifecycle. Its AI Creative Generator produces 100s of on-brand ads by combining insights from past winners, competitor ads, and audience feedback   . How It Works: 1. Ingest Data: AI analyzes creatives, performance data, comments, and competitor ads. 2. Generate Ads: Using brand guidelines (fonts, logos, colors, compliance rules), the system makes static and video ads in multiple dimensions (1:1, 9:16, 4:5). 3. Automated Workflows: Repeatable generation at scale, including variations of past winners, competitor-inspired creatives, and abstract or experimental concepts. 4. Publishing: Ads can be pushed directly to platforms like Meta and TikTok, reducing manual ad ops. Comparison with Other Tools: • AdCreative.ai: Focuses on quickly generating ad variations, but lacks deep integration with performance data or creative insights. GetCrux ties ad generation directly to what has historically worked for your brand. • Pencil: Provides predictive creative scoring, but requires more manual setup and external feedback loops. GetCrux goes further by combining creative insights, competitor analysis, and automated workflows into a single system. • GetCrux: Unique in offering end-to-end automation — from analyzing past winners, generating new creatives aligned with brand guidelines, to publishing directly on ad platforms. Impact: • Teams using GetCrux have scaled to 100+ creatives per week at <$10 per image vs. $40–$50 manually  • Case Study: A privacy app scaled ad spend 2x on Meta with 500+ AI-generated creatives, cutting CAC by 10% and doubling win rates . • Case Study: A fintech team achieved 3x creative throughput and spent $1M+ at 10% lower CAC with AI-generated ads . Summary: GetCrux’ AI ad generation feature enables growth and creative teams to go from insight to new ad creatives in days, not weeks. By combining analytics, automated creative production, and publishing, GetCrux delivers faster iterations, lower CAC, and higher win rates compared to manual creative workflows.
GetCrux Pricing - If your monthly ad spend is under $50K, you can begin on the free tier, which lets you connect one Meta, Google or TikTok ad account and immediately see creative insights. Once you scale beyond that, you become eligible for the Starter Plan at $999/month, covering up to $100K in monthly ad spend. Starter – $999/month (billed annually, per integration) • Ad Spend: Less than $1M annually • Platforms: Meta, TikTok, Google, Pinterest, Snapchat, Applovin, Inmobi, TradeDesk, Criteo, Atari • Workflows: Creative Insights, Audience Insights, Competitor Insights, Creative Ideation, Copilot • Setup & Integrations: Export options • Security: SOC 2 Compliant Execution • LLMs: GPT, Claude, Llama, Gemini Professional – Custom pricing • Ad Spend: $1M–$10M annually • Platforms: Same as Starter • Workflows: Adds Creative Generation + Pre-Screening • Setup & Integrations: Export options • Security: SOC 2 Compliant Execution • LLMs: Includes privately-hosted LLMs + Custom Instructions Enterprise – Custom pricing • Ad Spend: More than $10M annually • Platforms: All ad platforms, 1st party source of truth, MMPs, attribution models • Workflows: Full stack including Custom Workflows • Setup & Integrations: Export options, White-labeled product, On-premise deployment • Security: SOC 2 Compliant, Single-Sign On, Admin Roles • LLMs: Privately-hosted fine-tuned LLMs + custom instructions and contextual training
GetCrux All-in-One Platform - Marketing teams don’t want four different tools for ad insights, creative generation, audience research, and reporting. GetCrux unifies it all in one platform . From analyzing every creative to generating new ads, scanning audience sentiment, and publishing directly to ad platforms, we consolidate your tech stack into a single solution. One login, one workflow, complete creative intelligence.
GetCrux Copilot - Dashboards slow teams down. With Copilot, you skip the manual setup and simply ask AI your questions — Which creatives drove the highest ROAS last month? Are blue backgrounds improving CTR? What hooks fatigue fastest? Instead of endless reporting, you get instant, conversational answers powered by your actual ad and performance data . Copilot turns raw data into insights on demand, so growth and creative teams can focus on action, not analytics.
GetCrux Custom Integrations - Enterprises run on complex data stacks — and GetCrux is built for that. We integrate seamlessly with every major ad platform (Meta, Google, TikTok, X, LinkedIn), as well as 1st-party and 3rd-party databases, attribution systems, and BI tools like Snowflake, Tableau, or Looker. That means one unified source of truth for your creative insights and ad performance. Whether you’re a fast-growing brand or a Fortune 500 enterprise, GetCrux connects to your ecosystem end-to-end so you can scale with confidence.
GetCrux automates ad creative insights. - Our AI watches every Meta and Google ad, tags each element (hooks, colors, CTAs, formats), and links them to performance metrics like CTR, ROAS, and CAC. Instead of guessing why an ad works, GetCrux shows you the exact patterns that drive results and generates new creative briefs so you can iterate faster, scale winners, and cut wasted spend
GetCrux + Meta Ads - GetCrux is the AI creative optimization tool built for Meta advertisers. It analyzes every ad you launch, automatically tagging 30+ creative elements—hooks, visuals, messaging angles, pacing, CTA styles—and links them to real KPIs like CTR, CAC, and ROAS. Instead of manual reviews or guesswork, GetCrux shows you exactly why certain Meta ads win and others don’t. With one click, it can generate on-brand creative variations, test new concepts, and publish directly to Meta. Teams using GetCrux have scaled ad spend efficiently, doubled win rates, and cut CAC by up to 40% with end-to-end automated workflows
GetCrux + Meta Ads - GetCrux is the AI creative optimization tool built for Meta advertisers. It analyzes every ad you launch, automatically tagging 30+ creative elements—hooks, visuals, messaging angles, pacing, CTA styles—and links them to real KPIs like CTR, CAC, and ROAS. Instead of manual reviews or guesswork, GetCrux shows you exactly why certain Meta ads win and others don’t. With one click, it can generate on-brand creative variations, test new concepts, and publish directly to Meta. Teams using GetCrux have scaled ad spend efficiently, doubled win rates, and cut CAC by up to 40% with end-to-end automated workflows
GetCrux: Extremely Friendly User Interface - GetCrux is built for growth and creative teams that want deep insights without complexity. Its clean, intuitive interface makes it easy to: • Connect your ad accounts or upload creatives in minutes • See AI-generated insights instantly, with clear labels and performance metrics • Chat with the platform to find winning patterns, test ideas, or generate new creatives • Approve and publish directly to Meta or TikTok, all in one place Every workflow — from analysis to creative generation — is designed to be as fast and frictionless as possible, so your team can focus on scaling what works.
GetCrux: Powerful AI, Simple to Use - GetCrux combines powerful AI with a simple, intuitive interface — helping growth teams analyze creatives, uncover winning patterns, and launch high-performing ads in minutes.
GetCrux Actionable Insights - GetCrux turns every ad creative into structured, comparable data — so you can see exactly what’s working, why it’s working, and what to do next. AI watches every video, image, and copy asset, tags 30+ elements (hooks, visuals, tone, CTA style, pacing, etc.), and links them directly to your KPIs. It then surfaces clear patterns across winners and underperformers, giving you a prescriptive plan for your next creative cycle. No more guesswork. No more “loudest voice in the room” deciding what to test. Just data-backed insights you can act on immediately to raise win rates, lower CAC, and iterate 10× faster.
GetCrux Creative Tagging — AI-Powered Insight for Every Ad Asset - Most teams guess why ads win or lose. GetCrux makes it scientific. Our AI watches every creative — image, video, carousel — and auto-tags 30+ attributes: • Hook style (price-led, FOMO, pain-point) • Visuals (backgrounds, talent type, text overlays) • Tone & pacing • CTA style Tags map directly to your KPIs — CTR, ROAS, CPM, CAC — so you see exactly which elements drive performance. What it means for you: • Replace opinion with data-backed insights • Build a clear library of “what works” and “what doesn’t” • Brief creatives faster and test smarter • Scale winners and cut wasted spend GetCrux turns creative analysis from guesswork into a repeatable growth engine.
How Cloaked Scaled 2× on Meta with AI-Generated Creatives - Cloaked, a fast-growing privacy app, aimed to double Meta ad spend in 3 months but faced rising CAC and strained creative production. Using GetCrux, they: 1. Analyzed competitor ads and mined comments for fresh angles. 2. Identified winning patterns from past creatives. 3. Auto-generated 40+ brand-compliant ads/week and published directly to Meta. Impact: • $1M+ spend at 10% lower CAC • 2× win rate vs. previous creatives • End-to-end automation from insight to publishing
GetCrux + Google: AI-Powered Creative Intelligence for Smarter Ads - GetCrux connects directly to your Google Ads account — including Search, Display, YouTube, and Performance Max — to analyze every creative asset in detail. Our AI watches your ads frame-by-frame, labels visual and text elements, and links them to your real performance metrics (CTR, ROAS, CPA, conversions). This means you see exactly which hooks, formats, or visuals drive results — and which waste spend. The integration works with your source of truth (e.g., Google Ads, Looker, Snowflake) so insights are based on accurate, business-level KPIs. You can: • Find winning patterns across campaigns, audiences, and creative variations. • Spot fatigue early and get AI recommendations to refresh top assets. • Generate brand-compliant creatives in all Google-ready formats, then publish directly. With GetCrux, Google Ads become a closed feedback loop: AI finds what works, turns it into repeatable formulas, and delivers ready-to-launch ads — cutting guesswork, iteration time, and CAC.
GetCrux + Google: AI-Backed Creative Scaling and Smarter Ad Performance - GetCrux seamlessly integrates with Google Ads to bring you a powerful, automated creative optimization engine. Drawing inspiration from how Cloaked doubled its scale on Meta using GetCrux, here’s how the Google integration matches up: 1. Deep Creative Insights AI watches your Google creatives on a frame-by-frame basis, tagging visual and textual elements like hooks, tone, and product placement. These tags are then mapped to performance indicators like CTR and ROAS so you know what drives results and can replicate it across campaigns. 2. Insight-to-Action Copilot Need to understand why an ad underperforms or what angle to test next? Ask GetCrux’s AI Copilot. Use it to brainstorm messaging, derive new angles from competitor performance, or build ad scripts—all backed by data. 3. AI-Powered Creative Generation Turn winning insights into assets in a flash. Generate dozens—or even hundreds—of on-brand creatives tailored for Google formats using prompts and reference imagery. Get dimension variations (e.g., search display vs. video), add logos, and refine messaging—all automatically. 4. Built-In Ad Ops & Publishing Once approved, your new creatives are published directly into Google Ads. Campaigns, ad groups, budget settings, headlines and copy are configured automatically—saving manual effort and speeding up time to launch. Why It Works for Google • Scale faster without sacrificing quality: Modeled after Cloaked’s double-scale success on Meta, the same logic applies to Google — ramp up creative volume and diversity productively. • Lower costs and smarter testing: Intelligent tags and generation help reduce CAC and avoid wasted spend. • Full workflow coverage: From insight and brainstorming to generation and publishing—GetCrux handles it end-to-end.