Case Study
How Motion generated 7,600+ assets in 4 months with AI
Atharva Padhye
Impact at a glance:
About Motion:
Motion (usemotion.com) is one of the fastest growing AI startups who are building the first end-to-end agentic work suite - from sales and marketing to project management and client engagement - with agents natively embedded. They’ve raised over $75M till date and serve over 10,000 B2B customers while being a lean team of around 50.
About GetCrux:
GetCrux is an AI Creative Intelligence platform to help launch winning ads on paid social. Growth and creative teams used GetCrux to surface creative insights faster, learn what’s working for competitors, and convert this into on-brand image and video ads.
Core Insight:
Image ads are the most effective way to aggressively test new angles and formats
Contrary to the popular belief that “video ads are more effective than image ads”, the Motion team had learned early on that image ads had a huge potential because they’re cost effective and faster to test in bulk, especially when you’re aggressively testing new angles and formats.
Problem Statement :
Creating thousands of image ads every month is a whole different challenge
Step 1: Searching for Inspiration
Step 2: Designing Concepts from scratch
Step 3: Following Brand Guidelines
Step 4: Making 2-3 Iteration
Step 5: Making size variations (9x16, 4x5, 1x1)
Now imagine producing 1000+ assets every month!
You would need an army of graphic designers
Which is just not efficient for a creative team of 3!
Workflow :
