Most teams know who they want to reach. Far fewer know which creatives are actually built for which audiences, and even fewer can prove it with data.
GetCrux solves this by automatically tagging every creative by audience segment and persona, then connecting those tags directly to performance outcomes.
- No manual labeling.
- No guessing based on ad names.
- No generic demographic buckets.
Just clear answers to a simple question: Which creatives work for which people, and why?
Automatically Tag Creatives by Persona, Not Just Format or Copy
GetCrux analyzes every creative at the element level and assigns audience and persona labels based on what the ad is actually communicating.
That includes signals such as:
- Visual cues and context
- Language, tone, and framing
- Creator characteristics and presentation style
- Problem framing, objections addressed, and value emphasis
You can tag creatives by personas like:
- First-time buyers vs experienced users
- Price-sensitive vs premium-oriented audiences
- Security-driven vs convenience-driven users
- SMB operators vs enterprise decision-makers
- Gen Z, Millennials, parents, professionals, retirees
Persona tagging is customizable, so teams can define segments using their own ICPs, internal frameworks, or go-to-market language.
See Which Personas Actually Convert
Tagging alone isn’t useful unless it’s tied to outcomes.
GetCrux connects persona tags to performance metrics like:
- CAC, ROAS, CPA
- Win rate and fatigue rate
- Engagement and conversion efficiency
- Custom bottom-funnel metrics from your own data sources
This makes it easy to answer questions like:
- Which personas produce the most winners?
- Which audience segments fatigue fastest?
- Which personas respond best to UGC vs static?
- Where are we overspending on low-return segments?
Instead of debating creative direction in meetings, teams can point to evidence.
Compare Persona Performance Across Platforms and Time
Persona tagging works across:
- Meta, TikTok, Google, and other creative-led channels
- Static, video, carousel, and mixed formats
- Historical and recent campaigns
You can track:
- How persona effectiveness changes over time
- Which segments emerge as spend scales
- Which personas are under-tested or over-indexed
- How audience response shifts by channel or format
This makes persona strategy dynamic, not static.
Turn Persona Insights Into New Creative Briefs
Once GetCrux identifies which personas are driving results, those insights can be turned directly into action.
Teams use persona tags to:
- Generate new creative briefs tailored to high-performing segments
- Adjust messaging to address top objections by persona
- Create variations designed specifically for underserved audiences
- Repurpose winning concepts for adjacent segments
The result is faster iteration with higher confidence, instead of broad testing with unclear learnings.
Built for Real Teams and Real Workflows
GetCrux supports:
- Shared persona taxonomies across teams and brands
- Editable and correctable tags with auditability
- Natural-language search like “top ads for price-sensitive users”
- Reports that can be shared across creative, growth, and leadership teams
Everything stays grounded in your actual data and creative library.
Why Teams Use GetCrux for Persona-Based Creative Tagging
- No reliance on ad names or manual labeling
- Persona definitions match how teams actually think about customers
- Direct linkage between audience intent and performance
- Works at scale across hundreds or thousands of assets
- Designed for ongoing learning, not one-off analysis
For teams serious about understanding who their ads are really for, persona-based creative tagging becomes a core capability, not a nice-to-have
