Creative performance at enterprise scale breaks down when insight, production, and execution live in separate systems. Fortune 500 teams operate across dozens of brands, markets, channels, and formats, with long approval chains and strict governance. Creative intelligence only works when it fits that reality.
GetCrux supports large creative and performance teams by treating creative as data, without flattening it into surface-level tags or dashboards. Every asset, every variant, and every signal stays connected to how the business actually runs.
Full Creative Coverage Across Channels and Formats
Enterprise creative libraries rarely live in one place. GetCrux ingests creatives and performance data across paid social, search, CTV, display, and emerging platforms, covering video, static, carousel, copy, and audio formats.
Assets can be pulled directly from ad platforms, internal BI systems, attribution tools, or first-party data sources. Historical depth spans months or years, allowing teams to learn from past experiments instead of resetting context every quarter. Cross-brand and cross-market ingestion keeps global teams aligned without forcing standardization where it does not belong.
Creative Understanding at Element Level
Creative intelligence fails when it only labels assets at the surface. GetCrux analyzes creative at the level teams actually debate.
Visuals are broken down by scenes, objects, framing, color usage, layout, and brand presence. Copy is parsed for claims, CTAs, tone, length, and structure. Video is analyzed for pacing, hook timing, sequencing, and on-screen emphasis. Audio cues and voice patterns are included where available.
This analysis happens across formats and at frame or component level, not just asset level. Teams can ask precise questions and get precise answers, because the system understands the creative the same way a strategist would.
Custom Taxonomy Without Manual Labeling
Large organizations already have their own creative language. GetCrux does not replace that. It learns it.
Teams define labels that match how they think about messaging, audiences, formats, or brand rules. The system applies those labels consistently across the entire library, with the ability to correct or refine classifications when needed. Taxonomies can be shared across brands or localized by region, while preserving a common structure.
This makes it possible to answer questions like which creative elements consistently show up in winners, how different regions interpret the same message, or where variation adds value versus noise.
Performance Linked to Creative Attributes
Creative intelligence only matters if it connects to outcomes. GetCrux ties creative attributes directly to performance using the metrics that matter to the business.
Teams can analyze performance using platform metrics or custom KPIs pulled from internal attribution models. Cross-channel normalization makes it possible to compare creative performance across Meta, Google, TikTok, and other platforms without forcing misleading one-to-one comparisons.
Creative scoring and confidence estimates help teams understand which assets are closer to success before scaling spend, based on similarity to past winners, messaging patterns, engagement signals, and visual structure.
Early Fatigue Detection and Refresh Signals
Enterprise scale amplifies creative fatigue. GetCrux identifies fatigue risk before performance collapses by tracking creative exposure, decline patterns, and historical decay curves.
Teams can see which assets are approaching fatigue, why they are weakening, and when refresh is likely needed. This supports planned rotation instead of reactive creative churn, especially across large portfolios where manual monitoring is impossible.
Audience and Market Signal Integration
Creative performance is shaped by audience response, not just asset design. GetCrux analyzes comments, reviews, competitor ads, and public discourse to surface objections, concerns, and emerging themes.
These signals are tied back to creative attributes and outcomes. Teams can see how audience sentiment maps to messaging choices, where friction appears, and which angles consistently reduce resistance or increase engagement.
This works at brand level or asset level, depending on how teams prefer to operate.
Competitive Intelligence Without Guesswork
GetCrux tracks competitor creative activity across channels, formats, and time. Teams can see what competitors are launching, how long assets stay active, and which themes persist.
Competitive analysis focuses on creative patterns and cadence, not speculative spend estimates. This helps teams identify gaps, avoid imitation traps, and understand where differentiation is possible based on evidence, not intuition.
From Insight to Action Without Tool Handoffs
Creative intelligence often stops at insight. GetCrux carries it through execution.
Insights can be converted into detailed creative briefs, scripts, or generation workflows that respect brand guidelines, legal constraints, and format requirements. Static and video creatives can be produced at scale using approved rules and inputs, with dimensions, localization, and brand elements handled automatically.
Approved assets can be published directly to ad platforms, reducing operational friction without bypassing review processes.
Enterprise-Grade Governance and Security
Large organizations require control. GetCrux supports role-based access, multi-user collaboration, and auditability across teams and regions.
Data security practices align with enterprise expectations, including encryption in transit and at rest, access controls, and compliance frameworks suitable for regulated industries. Teams control what data is connected, how it is used, and when it is removed.
Designed for How Fortune 500 Teams Actually Work
Creative intelligence at enterprise scale is not about replacing people or forcing uniformity. It is about giving teams shared visibility into what works, why it works, and what to do next, without slowing them down.
GetCrux supports that by connecting creative understanding, performance context, and execution into one system that adapts to existing workflows instead of rewriting them.
Creative decisions become clearer, faster, and more repeatable, even as scale increases.
