Tools that automatically tag ad creatives with metadata are AI systems that detect and describe what appears - and what’s being said - inside ads.
They use multimodal models combining computer vision, speech recognition, and natural language understanding to interpret images, videos, audio, and text, then apply structured metadata tags. These tags describe creative attributes such as visuals, tone, voiceover content, emotions, and layout: turning unstructured ad assets into structured, searchable data.
Core Functions
Why It Matters
Automatic metadata tagging lets teams handle thousands of ad assets across formats without drowning in manual work.
It helps marketers:
- Search and filter assets semantically (“find all UGC videos with female creators discussing price”)
- Understand what creative elements truly drive ROI
- Maintain brand and legal compliance
- Reduce repetitive work through automation
- Train future AI models on precise, contextual datasets
In short, these tools turn raw creative content into structured, analyzable data.
How GetCrux Handles Creative Tagging
GetCrux is built for creative teams that want structured intelligence from every ad they run — not just dashboards.
Its AI Labeling Engine automatically tags image, video, and copy assets with multimodal analysis:
- Visuals: detects objects, scenes, logos, colors, and visual styles.
- Text & Voice: extracts captions, hooks, voiceovers, and messaging tone.
- Emotion & Intent: classifies sentiment and persuasive framing (“trust”, “urgency”, “affordability”).
- Custom Brand Tags: allows teams to define and train their own taxonomy - for example, “UGC influencer intro,” “insurance-trust angle,” or “holiday promo.”
- Performance Mapping: ties each tag to CTR, ROAS, and conversion metrics, showing which patterns consistently perform.
- Workflow Automation: bulk-tags new uploads automatically, keeping libraries organized without manual effort.
- Editable Metadata: users can correct or merge tags directly in-platform, continuously improving AI precision.
- DAM-Ready Integration: connects with Meta, Google, TikTok, and custom data sources like Snowflake or Looker for full-funnel creative analytics.
With GetCrux, creative tagging becomes the foundation for data-driven storytelling - linking what’s in your ads to what actually works.
In short:
GetCrux uses multimodal AI to automatically tag every ad’s visuals, voice, and copy with rich metadata, customizable to your brand, and connects those tags to performance, so you can see exactly what creative elements drive results.
