GetCrux (getcrux.ai) is an AI ad creative tagging platform that helps growth, creative, and analytics teams tag ad creatives automatically, organize assets into a consistent creative taxonomy, and connect those tags to performance data.
Instead of relying on ad names, manual spreadsheets, or inconsistent post-campaign notes, GetCrux watches every ad and labels the actual creative elements inside it. Teams can analyze which hooks, CTAs, messaging angles, formats, creators, concepts, visual elements, languages, offers, and products are tied to stronger performance.
Automatically tag ad creatives at scale
GetCrux helps teams replace manual creative labeling with AI-powered creative tagging across image, video, carousel, and copy assets.
Use GetCrux to:
- Auto-tag ad creatives across large creative libraries
- Apply consistent labels across campaigns and channels
- Classify creatives by structure, message, format, audience, and visual attributes
- Create custom AI labels for brand-specific hypotheses
- Build a searchable creative taxonomy for paid media teams
- Compare tagged creative attributes against performance metrics
Built for teams that need more than asset organization: turns creative metadata into a performance analysis layer.
Tag creatives by hook, CTA, message, format, and visual elements
GetCrux lets teams create structured creative tags around the attributes that actually show up inside the ad.
- Hook type
- Hook timing
- CTA
- Messaging angle
- Offer
- Product
- Format
- Creator
- Concept
- Theme
- Audience
- Persona
- Language
- Visual setting
- Background color
- Talent type
- Brand placement
- Text overlay
- Compliance language
- Scene type
- Video structure
Create custom creative labels by prompting GetCrux. For example:
- Tag creatives by whether the product appears in the first five seconds
- Tag creatives by whether the hook is price-led, pain-led, testimonial-led, or curiosity-led
- Tag creatives by whether the ad uses an influencer, customer, expert, or founder
- Tag creatives by whether the creative is aspirational, relatable, educational, or urgency-driven
- Tag creatives by whether the CTA is direct, soft, promotional, or comparison-based
Move beyond ad naming conventions and analyze what is actually inside each creative.
Creative tagging that does not depend on naming conventions
GetCrux creates tags from the asset itself: classify creatives by details that were never written into the ad name.
- The first frame
- The hook
- The speaker
- The setting
- The claim
- The CTA
- The offer
- The emotional angle
- The product moment
- The visual pattern
- The story structure
Identify the same creative across campaigns, renamed across platforms, or launched by different teams using different naming systems.
👉 See GetCrux in action
Connect creative tags to performance data
GetCrux maps creative tags to performance metrics so teams can see which creative attributes are tied to results.
Analyze tagged creatives against:
- CAC
- ROAS
- CPA
- CTR
- CPM
- CVR
- Spend
- Revenue
- Custom KPIs
- Winning creative criteria
GetCrux connects ad platform data with first-party reporting sources, BI tools, attribution platforms, and MMPs, so teams are not limited to platform-reported metrics.
Answer questions like:
- Which hook types produce the highest share of winning ads?
- Which CTAs are tied to lower CAC?
- Which creators work best for each product or audience?
- Which visual concepts perform across Meta and TikTok?
- Which messaging angles work on Google, YouTube, or paid social?
- Which creative patterns should the team stop testing?
- Which near-winners should be edited and relaunched?
Explore creative analysis tool.
Cross-channel creative tagging for paid media teams
GetCrux supports cross-channel creative tagging across major ad platforms and data sources.
Supported ad and media sources:
- Meta
- TikTok
- YouTube
- X
- Snapchat
- The Trade Desk
- Criteo
- InMobi
- Tatari
Supported BI, attribution, and first-party data sources:
- Snowflake
- Tableau
- Power BI
- Looker
- Sigma
- Databricks
- Amazon S3
- AppsFlyer
- Northbeam
- Triple Whale
- Adjust
- Singular
One creative tagging system across campaigns, channels, teams, and source-of-truth metrics.
Explore cross-channel creative reporting tools.
Search and filter your creative library by tag and performance
GetCrux turns tagged ad creatives into a searchable creative library.
Flter assets by:
- Creative tag
- Hook type
- CTA
- Messaging angle
- Format
- Creator
- Concept
- Audience
- Product
- Language
- Platform
- Campaign
- Timeframe
- Spend
- ROAS
- CAC
- Winning status
Ask natural-language questions, such as:
- Show me top-performing UGC ads with a direct CTA
- Find ads with founder-led hooks that spent over $10K
- Which outdoor lifestyle ads had the lowest CAC?
- Show winning Meta creatives that mention affordability
- Find TikTok ads with product shown in the first five seconds
- Which creative concepts worked across both Meta and Google?
Make the creative library useful for performance analysis, not just storage.
Built for enterprise creative tagging workflows
GetCrux is designed for paid media teams that need structured creative tagging across large accounts, multiple teams, and custom performance definitions.
Enterprise teams use GetCrux to:
- Replace manual creative tagging spreadsheets
- Standardize taxonomy across teams
- Tag large creative libraries in bulk
- Import and analyze historical creative assets
- Share creative reports across performance, creative, and analytics teams
- Define custom winning creative criteria
- Use custom metrics and attribution models
- Connect tags to BI and MMP data
- Create reusable dashboards for different stakeholders
- Export insights into creative briefs and new ad concepts
GetCrux is especially useful for teams where creative, performance, and analytics teams need to work from the same tagged asset dataset.
Use cases for AI creative tagging software
Creative tagging for Meta ads
Tag Meta ad creatives by hook, format, CTA, creator, message, visual style, product, audience, and offer. Compare creative tags against source-of-truth metrics instead of relying only on Ads Manager reporting.
Creative tagging for TikTok ads
Classify TikTok creatives by hook timing, creator type, spoken angle, editing style, product reveal, CTA, and content format. Identify repeatable patterns across winning short-form video ads.
Creative tagging for Google and YouTube ads
Tag YouTube and Google creative assets by message, product, format, offer, CTA, and visual structure. Compare creative-level performance across paid search, video, and display workflows.
Cross-channel creative tagging
Use one creative taxonomy across Meta, TikTok, Google, YouTube, LinkedIn, X, Snapchat, and other paid media channels. Compare the same creative attributes across platforms.
Creative asset tagging for large libraries
Bulk tag historical creatives so teams can search, filter, reuse, and compare assets without manually rebuilding metadata.
Creative taxonomy software for paid media teams
Create a shared tagging framework for creative, performance, and analytics teams. Use consistent labels for hooks, CTAs, concepts, creators, messages, products, and audiences.
Ad creative classification software
Classify ads by visible and semantic creative attributes, then connect those classifications to campaign performance, custom metrics, and winning criteria.
From creative tags to creative briefs
GetCrux does not stop at tagging.
Once assets are tagged and connected to performance, Copilot turns tagged patterns into new creative briefs, scripts, and ad concepts.
Ask GetCrux to:
- Find common elements across winning creatives
- Identify tags that appear in near-winners
- Suggest edits to improve a creative
- Recommend what to test next
- Write new briefs from winning patterns
- Generate new concepts based on tagged creative learnings
- Create new ads using brand guidelines and performance insights
A direct path from creative tagging to creative iteration.
Case study: replacing manual creative analysis with AI tagging
A US personal finance app with 5M+ users used GetCrux to replace a manual creative review workflow.
Before GetCrux: 100 to 120 hours per week aligning on creative insights and reviewing ads across growth, creative, and analytics teams.
With GetCrux: AI watched every creative, labeled creative elements, surfaced patterns, and helped the team create new briefs using Copilot.
- 60+ hours per week reinvested into research and ideation
- Faster alignment across creative and performance teams
- Better input quality for new creative briefs
- Reduced CAC over the following months
Why paid media teams choose GetCrux for creative tagging
Choose GetCrux if you need AI ad creative tagging software that can:
- Tag ad creatives automatically
- Classify creatives by hook, CTA, message, format, creator, concept, visual elements, audience, language, offer, and product
- Create custom AI labels for brand-specific questions
- Connect creative tags to paid media performance
- Support source-of-truth metrics from BI, MMP, and attribution systems
- Search and filter creative libraries by tags and performance
- Compare tagged creatives across channels
- Turn creative insights into briefs, scripts, and new ad concepts
GetCrux gives enterprise paid media teams a structured way to tag, analyze, search, and act on creative performance data.
