In-house creative teams carry the hardest mandate in growth: Protect the brand. Ship fast. Prove what works. Repeat at scale.
GetCrux is designed to support that reality.
It works like an always-on creative strategist that understands your brand, your past experiments, and your performance data, then helps your team decide what to make next with confidence.
Turn every past creative into a learning asset
GetCrux watches every ad across formats and platforms, breaks each creative into its underlying elements, and links those elements directly to performance. Hooks, visuals, pacing, messaging angles, brand presence, CTAs, tone, and structure are all analyzed so teams can see exactly what is driving results and what is not.
Instead of debating opinions, teams align around evidence.
Create a shared creative language across teams
Custom AI labels let your team define how you talk about creatives internally. Messaging angles, emotional triggers, visual styles, personas, formats, or brand moments can all be standardized and tracked over time. Everyone works from the same taxonomy, whether they sit in brand, growth, or analytics.
Surface insights you would never find manually
GetCrux automatically surfaces patterns across thousands of assets and months of data. It highlights what consistently works, what is starting to fatigue, and which variations are closest to becoming winners. This allows teams to prioritize iteration instead of starting from scratch every cycle.
Understand your audience beyond dashboards
Audience insights are pulled from comments, reviews, and real user reactions. Common objections, recurring questions, and emotional signals are mapped back to creatives so messaging gaps are easy to spot. These insights feed directly into new concepts, not just reports.
Keep an eye on competitors without copying blindly
GetCrux analyzes competitor ads at scale to identify active themes, creative structures, and emerging patterns. Teams can see where competitors are leaning in, where they are saturated, and where there is whitespace for the brand to move first.
Generate on-brand creatives without sacrificing control
Creative generation follows your brand guidelines, not generic templates. Logos, colors, fonts, layouts, tone, and constraints are respected so outputs are usable by real brand teams. Designers and creative leads stay in control while accelerating volume.
Move from insight to launch in days, not weeks
Creative briefs, scripts, and variations are generated directly from what is already working. Approved creatives can be adapted into required dimensions and prepared for launch without heavy manual handoffs, reducing friction across the entire workflow.
Built for collaboration, governance, and scale
Insights, dashboards, and reports can be shared across teams with role-based access. Performance criteria, winning definitions, and KPIs can be customized per brand or campaign so creative decisions stay aligned with real business goals.
GetCrux does not replace your creative team. It removes the guesswork around what to build next, so your team can focus on taste, storytelling, and brand leadership while AI handles the heavy analysis underneath.
If you are running an in-house creative engine and want faster iteration, clearer insights, and stronger alignment between brand and performance, GetCrux is built for you.
