A/B tests only work when each variation is intentional. GetCrux helps teams produce on-brand, high-fidelity creative variations at scale so every test you run has clear direction, controlled differences, and full consistency.
1. Produce On-Brand Variations With Creative Consistency
GetCrux keeps every variation aligned with your brand’s exact identity.
Upload your color system, type styles, logos, tone guidelines, and preferred visual cues once. Every variation the platform generates stays accurate to those rules, so you never deal with drift or mismatched elements.
Teams can also refine outputs easily. If a concept needs a tighter crop, new text treatment, or an adjusted layout, the system lets you update variants without starting over.
2. Make Purposeful Changes for Better A/B Tests
A/B testing isn’t just about “more versions.” It’s about testing the right differences.
GetCrux lets you produce controlled variations from one creative brief:
- Swap only the headline
- Try alternative CTAs
- Test new color accents
- Explore layout shifts
- Change only the background
- Produce versions with different product framing or talent demographics
Because the platform labels every element in an ad, you’re able to target specific attributes and keep everything else constant. That structure makes each test cleaner and easier to analyze.
3. Export In Every Format You Need
You can output creatives in all standard formats so they’re immediately ready for use across channels:
- PNG or JPG for statics
- Ratio presets like 1:1, 4:5, 9:16, 16:9
- Automatic crops and multiple resolution sets
- Platform-ready templates for Meta, TikTok, Google, YouTube, and LinkedIn
All versions follow your brand guidelines and can be generated in batches.
4. Combine Visuals and Text Intelligently
GetCrux handles both sides of your ad:
- Generate headlines, CTAs, supporting copy
- Pair text variations with matching visual concepts
- Lock text while producing visual variants
- Or lock visuals and experiment only with text
This lets you test message framing, value props, emotional tone, and visual direction without compromising consistency.
5. Prioritize Variants With Data
Alongside generation, GetCrux analyzes past performance and scores new variants so teams can decide which versions deserve spend. The platform:
- Tags every creative with attributes like color, emotion, framing, hook type, setting, etc.
- Links those attributes to downstream metrics (CTR, CVR, ROAS, or your custom KPIs)
- Provides predictive signals and quality indicators based on past winners
So the variations you test aren’t random; they’re guided by patterns that already correlate with higher results for your brand.
6. Generate at Scale Without Slowing Down Workflow
Purpose-built for teams that need speed, GetCrux supports:
- Fast batch generation
- Version histories
- Quick iteration loops
- Collaboration and view-sharing across creative, performance, and analytics teams
You can build full A/B test sets in minutes rather than days.
7. Fit Into Your Existing Stack
GetCrux works with:
- Meta Ads Manager
- TikTok Ads
- Google Ads (including YouTube)
- First-party data sources like Snowflake, Looker, Metabase, Power BI
- Attribution tools like AppsFlyer, Northbeam, TripleWhale
API access lets larger teams automate creative production and route finished assets into their existing DAMs or workflows.
8. Keep Data and Assets Secure
All generated creatives come with clear commercial usage rights.
You can upload product images, brand assets, and internal guidelines knowing they remain private, encrypted, and not used to train public models.
9. Maintain Product Accuracy With Safe Outputs
For teams testing product creatives, GetCrux minimizes hallucinated details.
You can lock product images, enforce accurate logos, and require strict brand fidelity so variants stay visually correct—crucial for regulated categories, hardware, apps, or financial services.
10. Scale Tests Without Scaling Cost
Pricing is tied to creative volume and integrations, not ad spend.
You can run high-frequency A/B tests without inflating media budgets or paying premiums for every new asset.
