Creative is the single biggest driver of ad performance. But most teams still guess why an ad works - or doesn’t. Reviews are subjective, inconsistent, and slow.
GetCrux’s AI-powered creative tagging makes this scientific. Every image, video, and copy variation is automatically broken down into structured tags that connect directly to performance.
What Creative Tagging Does
GetCrux watches every creative and applies dozens of objective tags across modalities:
- Hooks – price-led, pain-point, testimonial, FOMO
- Visuals – backgrounds, product-first vs lifestyle, text overlays
- Talent – aspirational vs relatable, solo vs group, influencer type
- Format & pacing – short UGC, edited montage, carousel
- Tone & CTA – urgency, curiosity, discount-driven
Instead of vague notes like “this worked because of the color,” GetCrux gives you consistent metadata that shows which creative features actually correlate with CTR, ROAS, CAC, or CPM.
Why It Matters
Without creative tagging, teams face three common problems:
- Randomness – Too many variables change at once.
- Slow iteration – Hours wasted in subjective review meetings .
- Low win rates – Only ~1–2% of creatives become winners .
With GetCrux, tagging is automated, insights are immediate, and iteration is faster.
How GetCrux Creative Tagging Works
- AI Creative Analyzer: Breaks down every ad into 30+ structured tags and highlights patterns you’d miss manually.
- AI Audience Analyzer: Scans comments, reviews, and competitor ads to surface objections, sentiment, and new angles.
- AI Creative Generator: Uses winning tag combinations to generate new creatives, aligned with brand guidelines.
Case Study: From Guessing to Prescribing
A 5M+ user fintech app was spending 100+ hours per week in manual creative reviews - with little clarity on what worked.
With GetCrux creative tagging:
- Ads were consistently labeled across hooks, visuals, and talent.
- Patterns emerged, like “female creators in their 30s with indoor backgrounds” outperforming other demographics .
- Win rates doubled, CAC dropped, and the creative team had a clear playbook for what to build next.
Before vs After Creative Tagging
Why GetCrux for Creative Tagging
- Built for growth teams – Trusted by Rocket Money, SoFi, Chime, Point.
- Seamless integrations – Meta, Google, TikTok, or your internal data warehouse .
- All-in-one – From creative insights to generation to publishing .
- Proven outcomes – Faster iteration, higher diversity, lower CAC .
TL;DR
Creative tagging turns ad reviews from guesswork into data. GetCrux applies structured, automated tags to every asset, maps them to performance, and shows you what to build next.
👉 Learn more about GetCrux Creative Insights
