GetCrux gives growth and creative teams a way to understand ads at the visual level. Instead of relying on filenames, ad names, or manual notes, the platform analyzes every image and video to identify the visual building blocks that shape performance. Logos, colors, scenes, formats, and creative structure are all recognized as part of a single system designed for real ad workflows.
See what creatives are really made of
Every creative is analyzed as a visual asset, not a row in a spreadsheet. GetCrux identifies how ads are constructed and how they present ideas on screen. That includes layout patterns, scene types, narrative flow, visual motifs, and how branding elements appear across formats.
For teams running large libraries of ads, this means you can finally answer questions like:
- Which visual setups consistently show up in winners?
- How are competitors structuring their ads visually?
- Where does branding appear and how early does it show up?
All without watching thousands of ads manually.
Logo awareness built into creative workflows
Logos are treated as first class visual elements, not afterthoughts. GetCrux recognizes logo presence as part of its creative analysis and uses that understanding throughout creation and editing workflows.
This allows teams to:
- Verify that branding appears where it should
- Recreate competitor ads with correct brand assets
- Enforce brand guidelines during generation and iteration
- Ensure logo placement stays consistent across variants and formats
Logo handling is practical and operational, tied directly to how ads are produced and launched.
Color usage that connects visuals to outcomes
GetCrux tracks how color is used across creatives and surfaces patterns at scale. Instead of isolated design opinions, teams can see how color themes show up across winning and losing ads.
Color insights are used to:
- Compare visual themes across campaigns
- Identify recurring color usage in high performing creatives
- Explore how visual tone changes across formats, audiences, and time
This turns color from a subjective design choice into a measurable creative input.
Scene and structure awareness for images and video
Beyond surface level visuals, GetCrux understands scenes and sequencing. Ads are analyzed for context like indoor vs outdoor settings, influencer presence, narrative pacing, and when products or messages are introduced.
For video, timing matters. The platform captures structural cues such as:
- Early vs late product reveals
- Hook placement in the opening seconds
- Shifts in narrative or visual focus
These signals feed directly into creative insights and recommendations.
Built for multi label creative analysis
Creatives rarely fit into a single bucket. GetCrux supports applying multiple labels to the same asset so each ad can be understood across dimensions like messaging, format, persona, and visual style at the same time.
Teams can define their own labels and group them in ways that reflect how they think about creatives. These labels stay consistent across accounts and campaigns, making it easier to compare learnings over time.
Tags that power insights, not just organization
Creative tags are not static metadata. In GetCrux, they drive everything downstream.
Tagged visuals are used to:
- Surface creative patterns you would otherwise miss
- Correlate visual attributes with metrics like CAC, CTR, and ROAS
- Answer natural language questions through Copilot
- Generate new creative ideas based on what is already working
The result is a system where visual understanding feeds directly into decisions.
Designed for scale from day one
GetCrux is built to handle thousands of creatives every month across teams and agencies. Analysis runs in batch for large libraries, while insights can be explored on demand through dashboards or natural language queries.
The platform integrates directly with ad platforms, attribution tools, BI systems, and first party data sources, so visual tags stay connected to real performance data.
Fits into real creative workflows
Creative tagging in GetCrux is not a standalone tool. It sits inside a broader workflow where teams review insights, approve outputs, generate new creatives, and publish them to ad platforms.
Human review stays in the loop. Teams decide what to act on, while the system handles the heavy lifting of analysis and organization.
Secure, compliant, and enterprise ready
Customer data remains owned by the customer. GetCrux follows established security and privacy practices, with role based access, logging, and documented data retention and deletion policies. The platform is aligned with SOC 2 and ISO 27001 frameworks and supports teams in regulated industries.
Easy to adopt across teams
The interface is designed for non technical users. Creatives can be searched using natural language, filtered by visual attributes and performance, and shared across teams. Onboarding is fast, and most teams are fully set up within days, not months.
GetCrux turns visual elements like logos, colors, and scenes into structured, actionable creative intelligence.
For teams that want to understand why ads work and scale that knowledge across every campaign, creative tagging becomes a competitive advantage rather than a manual chore.
