GetCrux is an AI creative analysis platform designed for performance-driven marketing teams who need to understand what actually makes ads work, across channels, formats, and audiences, without relying on naming conventions, gut instinct, or fragmented dashboards.
It connects creative assets, performance data, and audience response into a single system that turns raw ad output into clear, defensible creative decisions.
Understand Every Creative at the Element Level
GetCrux analyzes every ad by breaking it down into its individual building blocks, including visual composition, color usage, layout structure, pacing, hooks, messaging angles, calls-to-action, sequencing, and on-screen elements.
Creative understanding is derived from what appears inside the asset itself, not from ad names or manual tagging. Teams can extend or override the system using custom AI labels that reflect their own creative language, hypotheses, and taxonomies.
Instead of reviewing creatives one by one, teams see patterns that separate high-impact assets from underperformers, surfaced across entire libraries.
Learn How Messaging and Emotion Influence Results
Creative effectiveness is evaluated through both asset-level analysis and real audience response.
GetCrux examines emotional tone, trust signals, objections, and sentiment by combining creative attributes with engagement signals and comment analysis. Insights are not framed as isolated observations, but as repeatable behaviors that consistently show up in strong or weak outcomes.
This allows teams to see which narratives build credibility, which emotions stall conversion, and which objections need to be addressed earlier in the funnel.
Predict Creative Strength Before Launch
Before new ads go live, GetCrux can score them against historical performance patterns from the same account.
Creative strength is assessed using similarity to past winners, clarity of messaging, engagement signals, and visual effectiveness. Each score includes a confidence indicator so teams can distinguish high-signal predictions from early-stage hypotheses.
Forecasting is designed to support creative decision-making, not replace experimentation, helping teams prioritize what to launch first and where to iterate.
Analyze Images, Video, and Copy Together
GetCrux works across static images, short-form and long-form video, carousels, headlines, primary copy, and YouTube creatives.
Because analysis runs across formats, teams can compare how the same message performs as a video versus an image, identify which elements carry over successfully, and understand where format changes require structural adjustments.
For video, GetCrux evaluates narrative flow, repeated elements, hook placement, and consistency across sequences, enabling deeper analysis of storytelling performance.
Generate Insights in Context of Your Business Goals
Creative insights are never generic.
GetCrux adapts to each account using brand instructions, historical experiments, ideal customer definitions, and past success criteria. Recommendations are generated relative to goals such as acquisition efficiency, engagement quality, or conversion performance.
Instead of abstract best practices, teams see insights tied directly to outcomes like trust formation, objection handling, funnel stage alignment, and efficiency at scale.
Benchmark Creatives Against History and Competition
GetCrux allows teams to compare creative variants against historical results from their own account and against competitor ads currently running in the market.
Side-by-side comparisons highlight what differentiates winning concepts, where competitors are experimenting successfully, and which creative gaps represent real opportunities.
This makes it easier to move beyond incremental testing and into informed concept expansion.
Track Performance Over Time, Not Just Snapshots
Connected dashboards support near real-time ingestion from ad platforms and first-party sources, with historical views across creatives, labels, metrics, and time.
Teams can explore performance by channel, campaign, ad set, creative attribute, or custom dimension, making it possible to understand how creative strategies evolve and when fatigue or opportunity begins to emerge.
Fit Cleanly Into Existing Marketing Workflows
GetCrux integrates directly with major ad platforms and attribution tools, and can ingest data from first-party sources and BI systems through APIs or automated files.
Creative generation, approval, resizing, and publishing can be handled within the platform, allowing teams to move from insight to execution without switching tools.
Because the platform sits downstream of design tools, it supports existing creative processes rather than forcing rigid production workflows.
Make Insights Accessible Across Teams
The interface is designed for creative, performance, and analytics teams alike.
Users can move between detailed data views, visual summaries, and AI-generated insights depending on the depth required. An integrated AI Copilot allows teams to ask natural-language questions across creatives and performance data, reducing dependency on custom dashboards or manual analysis.
Custom KPIs, winning criteria, attribution windows, alerts, and views can be defined per team, shared internally, and reused across reporting cycles.
Deliver Clear, Actionable Recommendations
Insights are translated into direct guidance such as what to scale, what to pause, what to refresh, and which attributes deserve deeper investment.
Impact is implied through observed performance relationships, including conversion efficiency, win-rate behavior, and early fatigue signals, so teams can act with confidence rather than interpretation.
Exports and scheduled reports support ongoing communication across email and Slack.
Built With Transparency and Governance in Mind
GetCrux explains why insights are generated, showing which creative elements correlate with outcomes and how confidence is determined.
Predictive outputs include explicit uncertainty indicators, and guidance clarifies when signals are strong versus exploratory. This helps teams trust the system without mistaking correlation for certainty.
Role-based permissions, access controls, and audit readiness support use across regulated and enterprise environments.
Secure by Default
The platform follows established security and compliance frameworks, with encryption in transit and at rest, controlled data access, and formal governance practices.
Customers retain control over their data, including access management, deletion, and disconnection.
Designed to Scale With Creative Ambition
Pricing is structured around creative volume and integrations rather than ad spend, aligning cost with actual usage.
By tying creative analysis directly to downstream performance metrics, GetCrux helps teams evaluate ROI through improved efficiency, faster iteration, and clearer decision-making, rather than abstract tooling value.
Continuously Evolving With Creative Strategy
As new creatives launch and experiments run, GetCrux learns from outcomes and feedback loops to refine future recommendations.
Capabilities such as automated tagging, creative ideation, fatigue prediction, refresh timing, and competitor change monitoring continue to expand, ensuring the platform remains aligned with how modern teams operate.
Trusted by High-Scale Performance Teams
GetCrux is used by growth and creative teams across fintech, consumer apps, and performance-led organizations that operate at scale.
Teams adopt it to reduce creative guesswork, increase iteration speed, and maintain clarity as volume and complexity grow.
