Find out which hooks, messages, visuals, formats, and CTAs drive ad performance. Then use those insights to decide what to test, improve, and create next.
GetCrux connects creative and performance data across Meta, Google, TikTok, attribution platforms, and first-party data sources. Its AI analyzes every creative, identifies patterns across winning ads, explains performance differences, and turns those findings into new briefs, scripts, images, and videos.
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Trusted by growth and creative teams at:
- Noom
- Rocket Money
- Cloaked
- Motion
- Rappi
- Ethos
- and more
Cross-platform creative analytics for Meta, Google, and TikTok
Analyze creative performance across channels without combining platform reports by hand. GetCrux connects with:
- Meta and Instagram
- Google and YouTube
- TikTok
- Other paid social and programmatic platforms
- AppsFlyer, Northbeam, Triple Whale, Adjust, and Singular
- Snowflake, Databricks, Amazon S3, Power BI, Tableau, and Sigma
- Custom attribution, MMM, MTA, and first-party data models
The platform provides a consolidated view across connected channels while preserving the attribution logic your team uses. Define custom metrics, select attribution windows, and set separate winning criteria for campaigns with different objectives. Analyze performance using CAC, ROAS, CPA, CTR, CVR, engagement, or a formula based on your own downstream data.
AI creative analysis for images, videos, copy, hooks, and CTAs
GetCrux uses AI to inspect the content of each creative rather than relying only on ad names or manually maintained tags. The AI Creative Analyzer can classify:
- Opening hooks and first frames
- Messaging angles and value propositions
- Headlines and body copy
- Offers, proof points, and CTAs
- Products and use cases
- Creators and spokesperson types
- Testimonials and emotional triggers
- Video scenes, pacing, and length
- Static, video, and carousel formats
- Aspect ratios and placements
- Intended audiences and personas
Each attribute can be compared against the metrics that matter to your team. This makes it possible to determine whether a performance difference is associated with the message, execution, format, audience, or a combination of creative choices.
How to identify patterns in winning ads
A top-performing ad shows that one execution worked. It does not automatically reveal a repeatable creative strategy. GetCrux groups creatives using AI-generated and custom labels, then looks for attributes that appear across your winners. Use it to investigate:
- Hooks associated with lower CAC
- Messages associated with higher conversion rates
- Formats that perform differently by channel
- Creator types that work best for each audience
- Offers and CTAs found in high-ROAS ads
- Successful concepts that have not been adapted to other platforms
- Overused themes that may be losing effectiveness
- Creative combinations worth testing again
Your team defines what qualifies as a winning creative for each campaign. GetCrux applies those criteria when identifying patterns and recommending new tests.
AI-powered creative insights and recommendations
GetCrux Copilot lets teams ask questions about their creative and performance data in plain language. Ask questions such as:
- Why did this ad outperform the control?
- What do our five best videos have in common?
- Which value propositions work best for high-value customers?
- Are testimonial ads outperforming product demonstrations?
- When should our product appear in a video?
- Which creative ideas have we tested too often?
- Which concepts should we launch next?
- How can we improve this underperforming ad?
The Copilot uses your connected accounts, creative history, business goals, previous experiments, and brand instructions as context. It can also turn an insight into a testing hypothesis, creative brief, hook, script, or storyboard.
Custom AI creative tagging and performance analysis
Every brand has creative questions that a standard taxonomy cannot cover. GetCrux lets teams create custom AI labels for attributes such as:
- Product shown in the opening frame
- Price displayed in the creative
- Customer objection addressed
- Feature-led or outcome-led messaging
- Founder or employee spokesperson
- Trust or security proof
- Compliance language included
- Intended customer segment
The platform applies these labels across your creative library and compares each group against selected performance metrics. Shared label structures can help teams analyze campaigns using consistent definitions across related accounts.
Creative fatigue detection and ad optimization
Creative fatigue can increase CAC before a replacement is ready to launch. GetCrux monitors performance changes and identifies ads that show signs of fatigue. Reports can show:
- Which creatives are beginning to decline
- Why each creative was flagged
- The current fatigue level
- How long the ad has been active
- Estimated days until fatigue
- Changes across selected metrics and periods
Teams can customize fatigue conditions, thresholds, and comparison periods. This helps media buyers identify which ads need attention and gives creative teams a clearer order for producing refreshes.
AI ad creative generation based on performance insights
GetCrux connects creative analysis with creative production. Turn a winning pattern, audience objection, or competitor gap into:
- New creative concepts
- Testing hypotheses
- Detailed briefs
- Hooks, headlines, and CTAs
- Ad copy
- Video scripts and storyboards
- Static ads
- Video ads
- Creative iterations
- Placement and size variations
Generation can use your brand guidelines, previous winners, reference assets, customer language, and competitor examples. The result is a more direct workflow between learning what worked and producing the next ads to test.
Audience and competitor creative analysis
Historical campaign data can show what worked in your account. Audience and competitor analysis can help identify additional ideas. GetCrux can analyze:
- Comments on paid and organic ads
- Customer reviews and public discussions
- Common objections and questions
- Testimonials and customer language
- Competitor messages and formats
- Competitor creative activity
- Gaps in your current creative mix
Teams can convert these findings into new messaging angles, briefs, scripts, and creative variations inside the same platform.
Enterprise creative analytics for high-spend advertisers
GetCrux is designed for organizations managing high creative volumes, several ad accounts, custom attribution requirements, and frequent testing cycles. Enterprise capabilities include:
- Multi-account creative reporting
- Cross-channel metric normalization
- Custom KPIs and performance formulas
- Campaign-specific winning criteria
- First-party data integrations
- Existing MMM and MTA integrations
- Predictive creative scoring
- Pre-launch confidence scores
- Role-based access and permissions
- Role-specific dashboards
- Automated email and Slack reporting
- Performance alerts and anomaly detection
- Encryption in transit and at rest
- SOC 2 compliance
- Custom integrations and onboarding
For advertisers spending eight figures annually, small creative inefficiencies can translate into significant media costs. GetCrux helps teams connect creative decisions with CAC, ROAS, conversion quality, and other downstream outcomes.
Creative analytics for fintech advertisers
Fintech teams often manage several products, audience segments, attribution models, and compliance requirements. GetCrux can help these teams:
- Compare creative performance across products and channels
- Connect ads with first-party conversion data
- Analyze trust, security, pricing, and feature messages
- Define custom performance formulas
- Preserve brand and compliance instructions during generation
- Control access across creative, media, analytics, and leadership teams
GetCrux compared with creative analytics and AI ad tools
Campaign reporting tools
Campaign reporting tools organize spend, conversion, and audience data. GetCrux adds analysis of the content inside each ad. Use GetCrux when you need to understand why a creative performed, not only which campaign produced the result.
Creative analytics dashboards
Creative dashboards make ads and metrics easier to review. Teams may still need to identify patterns and recommendations themselves. GetCrux labels creatives, finds patterns, answers account-specific questions, and recommends what to test next.
AI ad generators
AI ad generators create assets from prompts or templates. They may not incorporate historical creative performance or attribution data. GetCrux uses your winners, audience findings, performance data, brand instructions, and competitor research when developing new creatives.
Cross-channel marketing analytics platforms
Cross-channel platforms help teams evaluate spend, attribution, and campaign performance. GetCrux provides a creative intelligence layer focused on hooks, messages, visuals, formats, fatigue, and future creative production. GetCrux is best suited to teams that want creative analytics, AI recommendations, and creative generation in one workflow.
AI creative analytics platform results
Cloaked used GetCrux to analyze historical tests, find audience objections, research competitor concepts, generate creative variations, and publish approved campaigns. Reported results included:
- 10% lower average CAC in 30 days
- 40% higher creative volume
- More than 200 creatives produced per month
- Production batches completed in under 48 hours, down from about 10 days
- 50% growth in scale at seven-figure monthly spend
Motion used GetCrux to turn prompts, references, copy, and brand instructions into ad concepts and size variations. Reported results included:
- More than 7,600 assets generated in four months
- More than 1,200 creatives produced
- Less than two minutes of average generation time per creative
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AI creative analytics platform FAQs
- Does GetCrux integrate with Meta, Google, and TikTok? Yes. GetCrux connects creative and performance data across Meta, Google, YouTube, TikTok, and other platforms. It also supports attribution tools, data warehouses, BI platforms, and custom data sources.
- Can GetCrux explain why one creative outperformed another? Yes. GetCrux compares the content and performance of each creative to identify differences and patterns. Teams can ask follow-up questions through the AI Copilot.
- Can GetCrux analyze static and video ads? Yes. GetCrux analyzes static images, videos, ad copy, hooks, messages, CTAs, creators, formats, and other custom attributes.
- Can GetCrux predict creative performance before launch? GetCrux supports pre-launch scoring based on configurable criteria such as similarity to previous winners, messaging, visuals, and engagement characteristics. It can also provide a confidence score.
- Can GetCrux generate new ads? Yes. GetCrux generates concepts, briefs, hooks, copy, scripts, storyboards, static ads, video ads, and creative variations using your insights and brand instructions.
- Is GetCrux suitable for a >$10M annual advertising program? Yes. GetCrux supports high creative volumes, multiple accounts, custom attribution, first-party data, permissions, automated reporting, and enterprise integrations.
- How is GetCrux priced? Custom plans are based on creative volume, integrations, and team requirements. Pricing is not calculated as a percentage of advertising spend.
Improve creative performance with GetCrux AI
Connect your ad accounts and attribution data. Find the creative elements affecting CAC and ROAS. Turn those findings into the next ads your team tests.
[Book an enterprise demo] [Request a creative performance audit]