Creative Analytics Tool for Enterprise Paid Media Teams

Creative performance analytics across every ad asset

Most ad reporting stops at campaign, ad set, and platform metrics. That is not enough when your team needs to understand creative performance across assets, channels, audiences, and business KPIs.

GetCrux is a creative analytics platform that gives paid media teams asset-level reporting across accounts, channels, and campaigns. See performance by creative asset, message, hook, format, creator, CTA, audience, platform, campaign, ad set, and custom label.

• Which creatives should we scale, pause, or refresh?
• Which creative assets are driving the best ROAS, CPA, CAC, CVR, or retention?
• Which creative concepts keep working across Meta, TikTok, Google, YouTube, and other channels?
• Which assets are fatiguing and need new iterations?
• What should be included in the next creative performance report?

Creative reporting software connected to source-of-truth metrics

Connect creative data from ad platforms with the performance data your team actually uses.

• Meta
• TikTok
• Google
• YouTube
• X
• AppsFlyer
• Northbeam
• Triple Whale
• Adjust
• Singular
• Snowflake
• Power BI
• Tableau
• Looker
• Sigma
• Databricks
• Amazon S3
• Custom first-party data sources

Your creative performance reporting software with real KPIs, not only native ad platform metrics.

AI-labeled creative analytics without manual naming conventions

GetCrux AI labels what is inside every creative, so your reporting does not depend on ad names, manual tags, or incomplete metadata. Analyze creative performance by:

• Hook
• Message
• Concept
• Creator
• Format
• CTA
• Visual element
• Product angle
• Talent type
• Setting
• Background
• Brand intro timing
• Problem statement
• Offer
• Audience objection

Use default AI labels or create your own taxonomy for the way your team thinks about creative testing.

Cross-channel creative reporting across Meta, TikTok, Google, and YouTube

GetCrux brings creative and performance data into one view - compare what is working across channels without rebuilding reports manually.

• Meta creative reporting
• TikTok creative reporting
• Google and YouTube creative reporting
• Cross-platform creative reporting
• Creative reporting with BI data
• MMP-connected creative reporting

See which creative ideas work broadly, which ones are channel-specific, and which ones should be iterated before more spend goes behind them.

Asset-level reporting by hook, message, concept, creator, CTA, and format

Move from surface-level reporting to asset-level reporting. Dive deeper than "which campaign performed best?":

• Which creative concept produced the most winners?
• Which message drove the lowest CPA?
• Which hook type performs best for each audience?
• Which creator profile works best for each product angle?
• Which static or video format should we test more?
• Which visual patterns are tied to better performance?
• Which ads are about to fatigue?

Performance, creative, and analytics teams have the same view of what is working at the asset level.

Creative analytics dashboards for performance, creative, and analytics teams

Shared reporting views for creative performance. Build creative performance dashboards, asset-level reports, channel comparisons, label-based reports, fatigue reports, and custom KPI views for different stakeholders.

Performance teams can see what to scale or pause. Creative teams can see which assets and concepts are working. Analytics teams can connect creative patterns to source-of-truth business metrics.

Creative reporting tool vs ad platform reporting

Ad managers show campaign and ad performance. GetCrux adds the missing creative layer.

• Report by creative asset, not only by campaign
• Use AI labels instead of manual naming conventions
• Connect ad platform data with BI, MMP, and first-party data
• Analyze creative performance across channels
• Find patterns by hook, message, concept, creator, and format
• Predict fatigue and get refresh recommendations
• Share reports with creative, performance, and analytics teams
• Ask questions directly to your creative performance data

Enterprise creative analytics and reporting use cases

Use GetCrux when you need a creative analytics platform, creative reporting platform, creative reporting software, creative performance analytics tool, or creative intelligence platform for enterprise paid media teams.

• Creative asset reporting
• Asset performance reporting
• AI creative analytics
• Ad creative analytics software
• Creative intelligence workflows
• Reporting by hook, message, CTA, format, concept, creator, and visual element

Book a GetCrux demo

GetCrux is a creative analytics platform for teams that need creative performance reporting connected to real business metrics.