Creative Reporting Tool for ROAS, CPA & CAC | GetCrux

Connect creative assets with advertising, attribution, BI, MMP, and first-party data, then report on performance by asset, hook, message, format, creator, concept, and channel.

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Creative Reporting Software for Paid Media Teams

GetCrux connects creative performance with the measurement data your business uses to make paid-media decisions.

Connect advertising and measurement data

GetCrux supports creative-led advertising channels and measurement sources so you can combine creative labels with the performance data your team trusts.

• Advertising platforms: Meta, Google, TikTok, YouTube, LinkedIn, The Trade Desk, Criteo, AppLovin, Moloco, X, and custom/on-demand channels.
• Measurement & data sources: AppsFlyer, Northbeam, Triple Whale, Adjust, Singular, Power BI, Tableau, Sigma, Snowflake, Databricks, Amazon S3, Postgres, Looker, Metabase, MMM, MTA, and custom first-party data sources.

Answer the creative reporting questions that matter

• Which ads should we scale, pause, or refresh?
• Which creative concepts drive the strongest ROAS, CPA, and CAC?
• Which ads are declining or showing fatigue?
• Which patterns should influence the next creative brief?

Creative-Level Ad Reporting by Hook, Message, Format, and Creator

GetCrux AI labels what appears in every ad, so teams can report on the creative elements behind performance instead of relying on inconsistent ad names or manual tags.

• Analyze creative performance by hook, message, CTA, concept, and product angle.
• Assess creator, persona, audience, and influencer demographic.
• Compare format, visual treatment, setting, background, offer, and brand-intro timing.
• Include ad copy, campaign, ad set, platform, landing page, market, and custom fields.

Create a creative taxonomy that matches your strategy

Define custom labels for your messaging, audiences, visual attributes, formats, and business-specific creative classifications.

When an attribute requires exact naming or string logic, GetCrux can apply deterministic rules rather than relying only on AI interpretation.

Reuse taxonomies across accounts and import existing label structures across your company.

AI Creative Analytics and Performance Insights

GetCrux combines creative attributes with performance data to identify patterns, not just KPI changes. Copilot helps teams understand why winning ads differ from underperformers, find common elements across top creatives, and surface trends worth testing.

Ask questions in natural language instead of writing SQL or manually manipulating exports. Insights can incorporate company goals, brand guidelines, previous experiments, creative history, competitor ads, and audience signals.

Turn insight into the next creative decision

Use reporting findings to identify winning patterns, prioritize the next test, and inform messaging angles, hooks, scripts, storyboards, concepts, and creative briefs.

Cross-Channel Creative Reporting for Meta, Google, TikTok, and YouTube

The same creative concept can perform differently across platforms. GetCrux supports cross-channel creative reporting so teams can compare assets, concepts, hooks, messages, and formats across their advertising mix while retaining each platform's context and measurement methodology.

Use the attribution model your team trusts

Connect independent attribution sources instead of relying only on native ad-platform reporting. Configure attribution windows, bring in custom attribution models, and use MMM or MTA frameworks where they are part of the reporting methodology.

Evaluate creative performance against the business outcome your team actually uses.

Creative Reporting Dashboards, Custom Reports, and Visual Analysis

Build reports around the question your team needs to answer.

• Grid view: detailed reporting across ads, metrics, and AI labels.
• Creative Bucket view: compare visually related groups of ads.
• Graph view: track changes in creative variables and performance over time.

Create reporting views for every stakeholder

Customize metrics, groupings, filters, attribution windows, and default views. Create role-specific reporting for paid media, creative, analytics, executive, agency, and client stakeholders.

Filter by campaign, audience, market, launch period, creative type, platform, or custom classification. Share reports and insights across teams without losing the underlying creative and performance context.

Automated Creative Reporting, Alerts, and Ad Fatigue Detection

GetCrux automatically surfaces observations so teams do not need to manually analyze every report. Schedule report delivery through email and Slack, and use alerts to identify material changes in creative performance.

Fatigue reporting identifies likely fatigued ads, severity, likely cause, days active, and expected time until fatigue. This gives teams an earlier signal to refresh creative before performance weakens further.

Creative Performance Reporting for ROAS, CPA, CAC, and Custom KPIs

GetCrux supports custom metrics built from numerator and denominator fields, with percentage, decimal, or currency outputs.

Set winning creative criteria using the metric and condition that matter to each campaign. Configure separate success conditions for different campaign objectives, attribution windows, markets, and business models.

Keep reporting grounded in your source data

GetCrux supports cross-channel normalization, configurable attribution windows, independent measurement sources, and deterministic taxonomy rules for exact business logic.

Teams can define the methodology used to evaluate creative performance rather than treating every native platform metric as interchangeable.

Enterprise Creative Reporting: Scale, Security, and Team Collaboration

GetCrux supports reporting across multiple accounts, campaigns, ad sets, platforms, and creative taxonomies. Customers have used deterministic taxonomies across more than 100,000 ads and analyzed thousands of ads across multiple markets.

• Role-based access controls and permissions to support shared creative reporting workflows.
• Reusable taxonomies and reporting structures across accounts within the same company.
• Security & compliance: SOC 2 compliance; data encrypted in transit (HTTPS/TLS) and at rest through cloud-provider-managed encryption. Customers can request data deletion and remove connected accounts and data.

Creative Reporting Tool ROI: Reduce Manual Reporting Time

GetCrux helps teams reduce the time spent pulling exports, aligning on definitions, and manually identifying creative patterns. Customer workflows shifted analysis time into research, ideation, and creative iteration.

The result is a reporting process that helps teams make better decisions about what to scale, refresh, test, and build next.

Frequently Asked Questions About Creative Reporting Tools

What is a creative reporting tool?

A creative reporting tool connects advertising performance to individual creative assets. It lets teams analyze results by hooks, messages, concepts, formats, creators, and CTAs, rather than only campaigns and ad sets.

Can GetCrux report on ROAS, CPA, and CAC?

Yes. GetCrux can report on ROAS, CPA, CAC, CVR, retention, custom KPIs, and other metrics connected through your advertising and measurement stack.

Can GetCrux compare creative performance across channels?

Yes. GetCrux supports cross-channel creative reporting across connected advertising platforms and can incorporate independent attribution, MMM, MTA, and first-party measurement data.

Does GetCrux require manual creative tagging?

No. GetCrux AI labels creative attributes automatically and supports custom taxonomies, imported label structures, and deterministic rules for exact business logic.

Can teams customize their creative reporting methodology?

Yes. Teams can define custom metrics, attribution windows, winning criteria, creative taxonomies, naming conventions, and business-specific reporting rules.

See Which Creative Is Driving ROAS, CPA, and CAC

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