How to Build a Source-of-Truth Creative Performance Reporting Stack | GetCrux
Learn how to connect ad platform, MMP, BI, warehouse, and first-party data into a source-of-truth creative performance reporting stack for trusted creative decisions.
Connect creative data from Meta, TikTok, Google, and other ad platforms to Snowflake-backed metrics, then report on performance by asset, hook, format, message, creator, and concept.
GetCrux helps creative, performance, and analytics teams connect creative performance data to Snowflake, label every ad with AI, and report on what is actually driving results.
Instead of relying on ad names, UTMs, or platform-only metrics, GetCrux combines creative metadata with your Snowflake source of truth so teams can analyze performance by hook, message, format, creator, offer, CTA, visual style, and asset.
Most creative reporting breaks when performance data lives outside the ad platform. Your media team may launch ads in Meta, TikTok, Google, YouTube, LinkedIn, or X. Your analytics team may trust Snowflake, Tableau, Looker, or Power BI. Your creative team still needs to know which ads worked, why they worked, and what to make next.
GetCrux (getcrux.ai) connects ad creatives with Snowflake metrics so your team can run asset-level creative reporting using the same performance data your business already trusts.
Bring your paid media creative data together with business metrics from Snowflake. GetCrux can map each creative asset to the metrics your team uses internally, including CAC, CPA, ROAS, purchases, revenue, qualified leads, app events, or custom formulas.
GetCrux lets you report on ad creatives using Snowflake metrics instead of being limited to Meta Ads Manager, TikTok Ads Manager, or other platform dashboards.
You can analyze which creatives are winning based on the KPIs your team already uses to scale, pause, or iterate ads.
GetCrux identifies the same creative asset across campaigns, ad sets, sizes, platforms, and naming variations. This makes asset-level creative reporting with Snowflake possible even when one creative is reused across multiple campaigns or uploaded with different names.
You can see how each creative performs across spend, audience, campaign, channel, format, and placement.
Snowflake can store performance data, but it usually does not know what is inside the creative. GetCrux watches every ad and labels / tags the creative elements inside it:
Teams can also create custom AI labels based on their own hypotheses.
GetCrux supports creative reporting using Snowflake and BI tools such as Power BI, Looker, and Tableau.
Use GetCrux to turn raw creative and performance data into structured creative analytics, then share insights with the teams already working in Snowflake, Power BI, Looker, Tableau, or internal reporting workflows.
Use GetCrux to connect creative metadata and Snowflake metrics into Power BI-friendly reporting workflows. Teams can review paid media performance by creative asset, concept, message, format, and AI label.
GetCrux helps teams using Looker analyze creative performance with Snowflake-backed metrics, so performance and creative teams can work from the same reporting logic.
For teams that use Tableau as the reporting layer on top of Snowflake, GetCrux helps structure creative data so ads can be analyzed by asset, hook, format, message, visual element, and performance outcome.
Creative reporting is hard when the performance data is in Snowflake, the creatives are in ad platforms, and the meaning of each ad is trapped inside the asset. GetCrux connects those layers.
GetCrux is for teams that already use Snowflake as a source of truth and need a better way to understand creative performance. Instead of exporting platform reports, manually tagging ads, and trying to explain creative results in spreadsheets, GetCrux gives teams a workflow for Snowflake ad reporting for creative teams:
If your team needs creative reporting with Snowflake, GetCrux can help you connect performance data, creative assets, and AI labels into one reporting workflow.
Learn how to connect ad platform, MMP, BI, warehouse, and first-party data into a source-of-truth creative performance reporting stack for trusted creative decisions.
Compare the best MMP-connected creative analytics tools for combining ad-platform creative data with AppsFlyer, Singular, Adjust, first-party data, BI tools, and downstream attribution metrics like ROAS, LTV, retention, signups, purchases, and FTTs.