GetCrux: Enterprise-Grade AI Creative Tagging Built for Large Creative Libraries

Atharva Padhye
Atharva Padhye
May 5, 2025
GetCrux: Enterprise-Grade AI Creative Tagging Built for Large Creative Libraries

Enterprises rely on massive creative libraries, complex brand standards, and multi-team workflows but most tagging systems never keep up.

GetCrux brings an AI tagging engine that understands every asset at a granular level, applies rich metadata at scale, and integrates cleanly into enterprise environments.

It’s built for companies that need precise metadata, consistent taxonomies, and reliable tagging performance across millions of assets, whether they’re images, videos, carousels, or mixed-format campaigns.

1. High-Fidelity Tagging Accuracy for Enterprise Assets

GetCrux’s models are trained to recognize detailed, high-value creative attributes across formats - even subtle or industry-specific elements that typical off-the-shelf models miss.

  • Detects objects, brand elements, product SKUs, emotional tone, environmental context, and complex compositions with precision
  • Supports multimodal assets: image, video, text overlays, scripts, audio cues
  • Generates transparent confidence scores for every tag
  • Provides model explainability so teams know why a tag was applied

This gives large organizations a dependable metadata layer for search, reuse, compliance, and performance analytics.

2. Fully Customizable Taxonomies & Metadata Governance

Enterprises rarely operate on a one-size-fits-all taxonomy. GetCrux adapts to existing structures and supports controlled customization.

  • Add custom vocabularies, ontologies, multi-level hierarchies
  • Map to existing DAM schemas (IPTC, XMP, internal metadata standards)
  • Tailor definitions, synonyms, tag groupings, and naming conventions
  • Import existing metadata or tag frameworks from other tools

Hierarchies can be locked, shared across teams, or versioned so multi-team governance stays intact.

3. Deep Integration & Workflow Interoperability

GetCrux fits into enterprise creative engines rather than forcing new workflows.

  • Connects to DAMs, CMS/PIM systems, cloud storage, ad platforms, BI tools
  • Supports Snowflake, Looker, PowerBI, Postgres, S3, and more
  • Syncs creative assets in real-time or batch ingestion
  • API & webhook support for automated pipelines
  • Optional deployment in cloud, private VPC, or on-prem compliance environments

This ensures metadata flows cleanly into the systems enterprises already trust.

4. Proven Scalability for Millions of Assets

Designed for extremely high-volume creative catalogs:

  • Distributed tagging engine handles millions+ of assets
  • Real-time or near-real-time tagging for production workflows
  • Supports hybrid or localized deployments for global teams
  • Predictable performance even under concurrent load

Perfect for global brands, multi-region campaigns, and large creative ops teams.

GetCrux' customers include enterprises like Rocket Money (>5M users), Motion ($550M valuation), Ethos ($2.7B valuation) and many more.

5. Enterprise-Grade Compliance, Governance & Security

GetCrux is built to meet strict security and compliance needs.

  • SSO/SAML, RBAC, granular permissions, and audit logs
  • Asset and metadata encryption (in transit & at rest)
  • SOC2, ISO-aligned security posture
  • Data residency options (US-only / EU-only storage)
  • Controls to prevent sensitive-attribute tagging where required (e.g., biometrics, race, protected classes)

Ideal for financial services, health, insurance, government, and regulated industries.

6. Content Safety, Bias Controls & Ethical Tagging

Enterprises need tags that are safe, compliant, and fair.
GetCrux includes:

  • Detection of harmful, restricted, or sensitive content
  • Bias-reduction controls and fairness explanations
  • Override-ready human review pipelines
  • Governance workflows for approving or rejecting tag changes

This ensures teams stay compliant without slowing down creative processes.

7. Human-in-the-Loop Review & Collaboration

Tags are never a black box.
GetCrux gives teams the tools to refine, review, and govern metadata at scale.

  • UI for approving, editing, or rejecting tags
  • Automated feedback loops to retrain tagging behavior
  • Bulk editing and label propagation
  • Shared dashboards for cross-team insights
  • Role-based approval flows and taxonomy governance

This creates an auditable, collaborative tagging environment suitable for global brand teams.

8. Transparent, Scalable Pricing

Pricing isn’t tied to ad spend.
Enterprises pay for what matters:

  • Number of assets processed
  • Number of integrations required
  • Optional custom model training

No hidden fees, no unpredictable variable usage.

9. Built for Stability, Roadmapped for Expansion

GetCrux maintains an active roadmap aligned with enterprise innovation cycles.

  • Frequent model updates
  • New modalities (3D, programmatic formats)
  • Multi-brand/BU support
  • Expanded integration ecosystem
  • Advanced predictive modeling for performance-linked tagging

You get a stable platform that keeps advancing alongside your tech stack.

10. Intuitive Experience for Global Creative Teams

Tagging is only valuable if teams use it.
GetCrux is built for universal adoption across creative, performance, analytics, and operations.

  • Multi-language tag support
  • Natural-language search (“show ads with indoor scenes and a female spokesperson”)
  • Visual similarity search
  • Team-specific dashboards
  • Automated reporting and Slack/email delivery

Searchability, reuse, and creative intelligence become effortless.

11. Clear ROI for Enterprise Creative Operations

Enterprises see measurable impact immediately:

  • Higher searchability and reuse of existing assets
  • Time savings from automated tagging
  • Reduced manual metadata effort
  • Stronger compliance and brand consistency
  • Better creative performance through structured insights

Leading teams report major efficiency and cost gains from the tagging automation layer alone.

Conclusion

GetCrux delivers an enterprise-ready creative tagging engine that’s accurate, customizable, secure, and massively scalable.
It’s built to transform unorganized creative libraries into structured, discoverable, analytics-ready datasets: powering better creative decisions, faster cycles, and stronger governance for global teams.

If your organization needs reliable, explainable, compliant creative tagging at scale, GetCrux is designed for that exact workload.

👉 Learn more at GetCrux.ai

Atharva Padhye
Atharva Padhye
May 5, 2025